Achieve sustainable growth through expert insights, tailored solutions, and trusted support.
Product marketing support that adds focus, consistency, and pipeline. Start with a free 20-min discovery call.
Best for: teams that already have systems running and want their existing marketers to operate them confidently.
We define, plan and execute tightly-scoped, strategic GTM initiatives.
I'll own recurring product marketing tasks or a specific growth channel.
Overwhelmed with figuring out product marketing and growth? I can help you with scope, launching, and measuring results.
★★★★★ | Rated by clients
Book your consultation in just a few clicks. Connect with me to discuss how working together could contribute to your product growth journey.
Every business is unique. Depending on your needs we can adjust what collaboration looks like from weekly consulting calls to tailored short-term projects or fractional support.
I run projects with clear owners, timelines, and steady check-ins. You're never left guessing since everything's documented: decisions, context, and next steps.
Hi I'm Nico! I'm a product marketing manager with 5+ years of experience leading growth programs across B2B startups & scale-ups in SaaS, Fintech & AI tools.
I'm as comfortable sketching the strategy as I am rolling up my sleeves to do the work. Besides positioning and messaging I also enjoy building systems that do the heavy lifting, and automating repetitive work.
Trusted by industry leaders
Nico is that rare marketing professional who seamlessly bridges strategy and execution. His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.
Whether tackling high-level brand positioning or optimizing day-to-day operations, Nico brings clarity, innovation, and measurable impact. Simply put, he's the marketing partner every organization needs.
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.
Some common questions
A retainer covers recurring product marketing or growth ownership: positioning updates, launch coordination, lifecycle copy, sales enablement, comp intel refresh, and the workflow automations that make those repeatable. Hours and exact scope are agreed upfront and adjusted quarterly. Most retainers are 4-12 hours a week.
Launching a new pricing tier (research, positioning, sales deck, in-product copy, lifecycle emails, sales enablement). Standing up a content engine on top of an LLM (brief library, draft pipeline, CMS push, review loop). Auditing and rewriting a homepage. Building a comp intel dashboard. Setting up a paid social engine end-to-end.
Yes. Common patterns: writing the role and scoring rubric, taking interview rounds, structuring the first 90 days, and building the workflow library the new hire inherits on day one.
Three modes. (1) Growth Sprint — fixed-scope, fixed-price engagement, typically 2-6 weeks. (2) Retainer — monthly, 3-month minimum, scope adjusted quarterly. (3) Advisory — month-to-month, lighter touch, mostly strategy and review. Exact numbers in the intro call.
Yes, but only adjacent to GTM. Narrative, positioning slides, traction story, comp framing, deck flow. I don't write financial models or run investor outreach.