I build marketing systems. In public.
Content pipelines, ad automation, design tooling, sales decks. All shipped with code for small growth teams. New build every Friday.
Most marketing content is the take, the framework, the listicle. The build log is the actual workflow. The prompt, the code, the output, what broke. One system every Friday, fully open.
Marketers who code. Founders who design. One-person teams shipping like ten. If that's you, the build log is the manual you'd write for yourself if you had the time.
Hi I'm Nico! I'm a product marketing manager with 5+ years of experience leading growth programs across B2B startups & scale-ups in SaaS, Fintech & AI tools.
I'm as comfortable sketching the strategy as I am rolling up my sleeves to do the work. Besides positioning and messaging I also enjoy building systems that do the heavy lifting, and automating repetitive work.
Trusted by industry leaders
Nico is that rare marketing professional who seamlessly bridges strategy and execution. His exceptional growth mindset and ability to simplify complex concepts make him invaluable in any marketing initiative.
Whether tackling high-level brand positioning or optimizing day-to-day operations, Nico brings clarity, innovation, and measurable impact. Simply put, he's the marketing partner every organization needs.
I've brought Nico in to help scale multiple ventures because he's strategic and knows when and where to put focus.
From pricing and competitive positioning to executing dozens of product launches, he doesn't just work on tasks, he drives the strategy across the entire operation.
My Fintech collaboration with Nico targeted outdated ad production systems that were causing creative fatigue across performance channels.
In under three months, we integrated AI-powered processes & automations, modernizing the entire workflow and dropping creative production time by over 90%.